NÙE
Studio identity, brand system and product design for a reformer Pilates studio.
01 — Brand Identity
A visual identity built around dusty rose, soft blue and a tactile glass finish.
— INDEX IDENTITY
Embossed Mark
The symbol pressed into surface, paired with the studio's tagline.
Brand Board
The complete NÙE identity, including logo, typography and colour palette.
Logo on Glass
The wordmark applied to a frosted glass surface at the studio entrance.
02 — Product Design
Each piece finished with an embossed mark, a small act of shaping, echoing the practice itself.
— INDEX PRODUCT
Headband
Organic cotton, with the mark woven on the side.
Grip Socks
Grounded on the sole, marked with a playful nod to the practice.
Mat
Embossed with the name, symbol and the line “Create Your Form.”
Water Bottle
Matte finish, with a glossy, water-like mark and affirmations.
Recovery Set
Different mark applications across graphite and blue, for a calm touch.
Ball
The reformer ball, finished with the logo.
03 — Print & Paper
Printed pieces designed to express the brand identity through material, finish, and detail.
— INDEX PRINT
Milestone Kit
Designed to make every milestone feel memorable from the first reveal.
Envelope
Blind embossing and refined typography give the envelope a calm, architectural presence.
Primary Tag
Oversized blind emboss lets texture become the defining visual element.
Secondary Tag
Built around generous negative space for a calm, architectural feel.
Sticker Set
Hand-drawn illustrations bring warmth and character to the brand.
Business Cards
The reverse is designed around the emboss, making the finish part of the composition.
04 — Digital Experience
Extending the identity across every interaction, from booking a class to arriving at the studio.
— INDEX DIGITAL
Digital Membership
Bringing the membership experience into Apple Wallet for everyday convenience.
Booking Experience
Creating a simple, intuitive booking flow reflecting the clarity and structure of the studio experience.
Member Milestones
Building long-term engagement through milestones that celebrate member progress.
05 — Spacial Identity
Furniture, signage, and architectural details designed to integrate the brand into the space.
— INDEX SPACE
Exterior
Dimensional signage and integrated messaging define the studio entrance.
Reception
A sculptural reception desk featuring an illuminated brand mark.
Wayfinding
Signage designed as part of the architectural language.
Reformer Room
The brand is embedded into the studio through architecture and signage.
Next Steps
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