AEDARI
Full Brand Development for a contemporary luxury womenswear brand.
01 — Brand Identity & Packaging
A complete visual identity and packaging suite designed around a minimal language where texture, finish and tactility become the defining elements.
— INDEX BRANDING
Identity
The complete AEDARI identity presented in its primary form.
Emboss
The identity translated into an embossed finish, introducing depth and materiality.
Space
The identity applied within an architectural setting.
Shopping Bags
Retail bags finished with a soft-touch laminate for a clean, understated presentation.
Woven Labels
Custom woven garment labels designed to integrate seamlessly into the collection.
Thank You Card
Soft-touch laminated thank-you card paired with an embossed envelope, continuing the tactile experience after purchase.
Garment Cover
Protective garment cover extending the identity through storage, travel and delivery.
Swing Tag
Soft-touch laminated swing tag combining product information with the primary brand identity.
02 — Brand World & Applications
A flexible identity system translating AEDARI's minimal luxury positioning into a feminine visual language across every customer touchpoint.
03 — Campaign Direction
Every chapter begins with its own visual world. Each campaign is built around a distinct atmosphere, creating a narrative that extends beyond the garments themselves.
Chapter Form
Inspired by traditional architecture, blending classic luxury with contemporary knitwear.
Editorial Composition
Campaign imagery inspired by classical architecture, proportions, and elegance.
Visual Direction
Creative direction developed to express structure, atmosphere, and refined simplicity.
Campaign Photography
Editorial imagery capturing the identity and aesthetic of the collection.
Creative Composition
A curated visual language focused on form, texture, and understated luxury.
Brand Narrative
Photography designed to communicate the mood and character of the chapter.
Campaign Identity
A curated series of editorial visuals designed to express the distinct creative vision.
Collection Imagery
Visual storytelling created to show the collection through a cohesive editorial lens.
Chapter Light
Inspired by the intimate salon fashion presentations of the 1920s, celebrating light, movement, and femininity.
Salon Atmosphere
Inspired by fashion presentations where the details create an immersive experience.
Sense of Movement
Editorial imagery designed to capture fluid silhouettes and gentle motion.
Light Study
A visual exploration of shadow, brightness, and the way light interacts with texture.
Refined Styling
Thoughtfully curated styling that reinforces the identity and mood of the chapter.
Editorial Sequence
A series of images developed to communicate the collection through storytelling.
Atmospheric Imagery
Editorial photography exploring light, softness, and the natural rhythm of the collection.
Next Steps
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